Supermodel Adriana Lima takes up FIFA role

By Dharmesh Patel FEB 27 2023

Gianni Infantino believes this talent had the proper appeal when it came to choosing a new face to lead a recently created role as fan ambassador.

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FIFA has designated Adriana Lima, a Brazilian supermodel, actress, and entrepreneur, as the first-ever FIFA Global Fan Ambassador.

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Her role will be to develop, promote and participate in several global initiatives involving fans from all over the world,

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and she will also present the FIFA Fan Award at The Best FIFA Football Awards on Monday night in Paris.

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FIFA President Gianni Infantino praised Lima's warmth, kindness, and passion for the game,

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and she expressed her own thoughts on being appointed to the newly created role.

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She will also present the FIFA Fan Award at The Best FIFA Football Awards on Monday night in Paris.

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